For immediate release:
Powermatic Unveils Comprehensive Brand Evolution Focused on Service, Support and Accessibility
La Vergne, Tenn. (March 2026) – Powermatic, the premium woodworking machinery brand of JPW Industries, announces a comprehensive brand evolution designed to enhance the overall woodworking experience. The transformation introduces expanded purchasing options, enhanced warranty coverage and a renewed commitment to user support that is all part of a long-term initiative called “The Powermatic Difference.”
“The Gold Standard since 1921 is not something we take lightly,” said Jimmy Uttley, director of product management, Powermatic. “We’ve earned that reputation through the quality and durability of our machines. Now, we’re expanding that same level of excellence to the information, service and support we provide the woodworking community. We want to ensure our customers have everything they need before they choose, purchase and put a Powermatic machine to work.”
As part of The Powermatic Difference, the company is introducing:
- Direct online purchasing through a newly redesigned website, Powermatic.com, while continuing strong partnerships with trusted distributor partners
- Updated pricing programs, including an authorized reseller and minimum advertised price (MAP) policy to create consistency in the marketplace
- The Strategic Woodworking Pricing Program (SWIP), designed to strengthen distributor partnerships and expand in-store machine availability
- A streamlined five-year warranty on all machines, with optional extended coverage up to ten years
- Preventive maintenance service plans and expanded U.S.-based customer support resources
- Increased investment in marketing, education and digital tools to better serve the woodworking community
The newly redesigned website, launching March 2, will allow customers to purchase machines, parts and consumables directly for the first time, while continuing to support Powermatic’s trusted distributor network. Focusing on an education and support theme, the new site also offers extensive educational content with training videos, mentor profiles, and a customer-service chatbot for order tracking, case creation, returns and entry-level troubleshooting, with live-agent escalation during business hours.
For more information about The Powermatic Difference, visit Powermatic.com.
About Powermatic
Founded in 1921, Powermatic has earned its reputation as “The Gold Standard” in woodworking machinery. For more than a century, the company has designed and manufactured high-performance tools known for their durability, precision and innovation. Serving professional woodworkers and educational institutions, Powermatic remains committed to delivering premium machinery backed by strong service and support. Headquartered in La Vergne, Tennessee, Powermatic continues to evolve its products and customer experience to meet the needs of today’s woodworking community. For more information, visit Powermatic.com
About JPW Industries
Founded in 1958 and headquartered in La Vergne, Tennessee, JPW Industries is a global designer, manufacturer and distributor of market-leading machinery, specialty shop tools and equipment. Its portfolio includes the JET®, Powermatic®, Wilton®, Baileigh®, Edwards® and Axiom® brands, serving industrial, consumer and construction markets worldwide. For more information, visit www.jpwindustries.com.
Media Contact:
Terri Eshleman Vice President, Customer Service & Support, JPW Industries
teshleman@jpwindustries.com
Larry Wegner, Senior Consultant, Dorn