Nate Morrison is an experienced commercial leader with a 20-year background in sales and marketing. His journey at JPW Industries began 13 years ago, and since then, he has held progressive sales and marketing roles leading to his current position as VP of Marketing.

As the VP of Marketing, Nate leads the development and execution of growth strategies across the channel, brand, training, and end user event teams. His focus is on the industrial, construction, and woodworking market segments.

Prior to joining JPW, Nate spent 7 years at Newell Rubbermaid in various sales and marketing roles, including channel management, sales leadership, and end-user marketing. He made significant contributions to the growth of the IRWIN and Lenox tool brands throughout the industrial, construction, retail home center, and PHVAC markets.

Nate graduated from the University of Wisconsin-Whitewater with a degree in Marketing and was involved in leadership roles with the AMA (American Marketing Association) chapter and student run CMA (Creative Marketing Unlimited) chapter on campus.