March 16, 2021

Content Specialist

POSITION SUMMARY

The primary role of the CONTENT SPECIALIST is to create marketing content and increase traffic for the digital site and social media platforms of the JPW brands. This position serves as a key contributor for developing high-quality content that drives sales across all channels, including digital outlets such as website, social media, email marketing and sales collateral. The right candidate will have superior writing and proofreading skills, and accustomed to staying on top of relevant industry trends and changes through research and various resources SEO, SMO, blogs, networking etc. Reporting to the Digital Marketing Manager, this is a full-time position based out of the corporate headquarters in La Vergne, Tennessee. 

ESSENTIAL FUNCTIONS

REASONABLE ACCOMMODATIONS STATEMENT 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

  • Develop compelling content that targets the ideal customer and drives engagement leading to a positive customer experience
  • Write, edit and layout short and long-form content for a variety of traditional and digital mediums including social media and paid advertising.
  • Create and write content consistent with the Company corporate brand from data provided by business channel and product experts 
  • Partner with internal and external creative specialists/designers to align content that supports graphics and layout 
  • Work on multiple projects at a time across the department and organization
  • Collaborate with teams on planned marketing campaigns and programs to provide support and execution of marketing strategies
  • Research key performance indicators for improvements and consumer analytics to maximize online results 
  • Represent high level of ethical, intellectual, professional, and personal values that complement the team
  • Promote cooperation within the team and between teams
  • Additional responsibilities and projects as may be assigned relevant to the position 

POSITION QUALIFICATIONS

EDUCATION, CERTIFICATIONS AND LICENSES

  • Bachelor’s degree in Marketing, Communication, Journalism or relevant field, required

EXPERIENCE AND COMPETENCIES

  • 2-3 years’ experience in content strategy, content creation, marketing or contributed to strategic project 
  • Min. 2 years’ experience content writing for different channels incl. voice, email, social media, media advertising
  • Portfolio representing professional work, required
  • Utilization of various presentation and tools necessary for the creation of visually and verbally engaging content
  • Technical aptitude and proficiency: 

-MS Suite

-Content creation and management tools 

-SEO analytics and research

-Salesforce, a plus

  • Exceptional time management skills including prioritizing, scheduling and adapting 
  • Superior communication and presentation skills working with multiple peer groups and levels of management
  • Ability to maintain brand and voice consistency across mediums and channels
  • Ability to understand future trends in digital technologies and act proactively
  • Highly organized to multi-task effectively, and deliver accurately and timely on objectives 
  • Excellent relationship building skills and proven ability to work with others, especially across teams and functions
  • Exhibit good work habits and willingness to work extended hours to complete a job when required to meet deadlines
  • Adaptability to a challenging and developing environment, and willingness to take on new responsibilities as the business evolves

Excellent total compensation package, salary contingent upon experience. M/F/V/D

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